Created in conjunction with Gaby Brink and Nathalie Destandau, The Living Principles framework guides designers in their efforts to align their activities with the natural world. It resides on the AIGA site as a roadmap for how the design profession accounts for itself relevant to the defining issue of our time.
The Living Principles is based on triple-bottom-line reporting with the addition of a "cultural" stream to help designers understand the power they have to further people's understanding of the complex dynamics that surround sustainable communications efforts.
The Living Principles have also served as AIGA design competition evaluation criteria and as a critical assessment tool in design education.
Living Principles GAIN presentation
The Living Principles Webcast
Communication Arts Environment Column "Getting the (Living Principles) Conversation Started"
Living Principles logo, icons and roadmap designed by Tomorrow Partners
Pods image courtesy Guy Welch Productions